Health Awareness in Armenia: a Qualitative Study (Academy for Educational Development)

In June 2008, the AED contracted the CHSR to conduct a series of eight focus group discussions (FGD) as a part of the review being conducted by USAID in three countries: Kyrgyzstan, Albania, and Armenia.  The purpose of this review was to determine ways in which USAID can help the governments of different countries to promote better awareness about health care, prevention and the health services available.

The semi-structured FGD guide was provided by the AED.  The CHSR team translated it into Armenian and pre-tested with two focus groups: women aged 20-40 and over 40 years old.  After the pre-test, minor modifications were made and two questions were added regarding participants’ awareness about most recent public education campaigns and about the best information channels to reach large group of population.  The FGD participants were selected in accordance with the AED requirements:

People who have used the health care system in the last year
Public users vs. private users
Urban/rural
Sex and age variables
1 male groups – urban – age 20-40
1 male groups – urban – age 40+
1 female group – urban – age 20-40
1 female group – urban – age 40+
1 male groups – rural – age 20-40
1 male groups – rural – age 40+
1 female group – rural – age 20-40
1 female group – rural – age 40